3/2/25-17/2/25 (Week 1-Week 3)
Sultan Rey Delviero / 0377830
Design Principles GDC60804 / Bachelor of Fashion Design Technology (Hons.)
/ Taylor's University
Task 1 : Exploration
JUMPLINKS
INSTRUCTIONS
TASK
Chosen Artwork Analysis :
Artwork Name :
The Love Embrace of the Universe, the Earth (Mexico), Myself, Diego and
Señor Xólotl
Artist : Frida Kahlo
Date : 1949
Size : 70cm x 60cm
Media : Oil on Canvas
Source
: https://www.wikiart.org/en/frida-kahlo/the-love-embrace-of-the-universe-the-earth-mexico-myself-diego-and-se%C3%B1or-x%C3%B3lotl-1949
This artwork created by Frida Kahlo on 1949 made me think about how we
all have something to care about, and there is something or someone that
also cares for us. This painting represents both the feeling of love and
suffering, where she depicted her husband Diego Rivera within her arms
symbolizing her affection. In contrast to this, she expressed herself
with a drop of tear running down her cheek, indicating her ambiguous
feelings about the world and her identity.
This painting also teaches us the meaning of life and how we should care
for our surroundings. She depicted the universe holding her while
lactating, representing how earth and the nature always fulfills a human
being's need without any exception. The light and dark background could
be seen as how we as mortal beings are always in the middle of life and
death.
I personally view this artwork as a message for us to never take for
granted about those that provides for us, and that we should also spread
love and happiness to everyone.
175 words
Design Principles Analysis :
1. Contrast : The colors of the background being light and dark creates a
meaningful contrast behind it.
2. Balance : The color contrast of the background divides the artwork
symmetrically.
3. Repetition : Some design elements, which are the plants are repeated to
create the nature environment in this painting.
4. Principle of Similarity and Proximity : There are several types of
plants that are located beside each other in the painting.
5. Emphasis : The artwork emphasizes the focal point in the middle where
Frida Kahlo drew herself in this painting.
Conclusion :
The dramatism and message in this painting is strongly supported by its
emphasization on delivering the meaning through the subjects in this
painting holding and caring for each other. It caries repetitions and
similarity of certain objects with some variation to create a concept with
different characterizations.
Design Principles :
1. Gestalt Theory
Gestalt theory is a psychological theory of perception that
emphasises how people processes patterns as a whole, not as individual
components.
There are several Principles in the Gestalt Theory that describes how
humans perceives visual elements :
- Principle of Similarity
The way of perceiving similar elements to create links to objects of
a similar nature.
https://artuk.org/learn/learning-resources/sense-of-place-and-identity-resources
- Principle of Continuation
The way of perceiving visual design from the element's continuous
flow
https://en.wikipedia.org/wiki/Olympic_symbols
- Principle of Closure
The way of recognizing incomplete shapes by filling in missing visual
information.
https://en.wikipedia.org/wiki/World_Wide_Fund_for_Nature
- Principle of Proximity
The way of ensuring how related design elements are placed in the
same section.
https://www.facebook.com/photo/?fbid=715911527247891&set=pcb.715911577247886
-Principle of Figure / Ground
The way of perceiving design elements as a focal point to
differentiate an object from the background.
https://1000logos.net/toblerone-logo/
-Law of Symmetry & Order
The law that states how elements that are symmetrical are more likely
to be unified.
https://fineartamerica.com/featured/geometric-symmetry-2-jason-galles.html
2. Contrast
Contrast focuses on placing dissimilar elements from its surroundings.
Contrast plays a part in providing visual emphasization on a certain object,
to draw attention when expressing its contents.
"Complementary Colors" - Ambivalent, 2009, 427x640, Photographed and
published on Flickr.
The blue background in the artwork above contrasts with the orange,
3. Emphasis
Emphasis focuses on highlighting certain parts of a design work such as
colour or shapes to create dominance for that particular element.
https://www.designscene.net/2015/08/bazaar-diana-vreeland.html
4. Balance
Balance is the visual distribution of elements in a design work to create
harmony by ensuring stability in the artwork that can be achieved through
symmetrical or asymmetrical aspects.
“Half Empty” - Ryan Thomas Snider, 2009, Photographed and published on
Flickr.
- Symmetrical Balance
Has equal weight and arrangement on either side of the artwork.
https://www.bbc.co.uk/bitesize/guides/zfvt6v4/revision/2
- Asymmetrical Balance
Has unequal composition which creates a more dynamic visual variety
https://en.wikipedia.org/wiki/The_Great_Wave_off_Kanagawa
- The Golden Ratio
Is a mathematical concept that is used as a guide to create visual
balance.
https://artistichive.com/golden-ratio-in-art/
- Rule of Thirds
Is a guideline where an artwork is divided into thirds, and the object in
that artwork is placed at the intersection of those lines.
https://mymodernmet.com/rule-of-thirds-definition/
5. Repetition
Repetition creates visual flow and rhythm in an artwork by repeating design
elements, with added variety to avoid monotomy.
"Still Life with Pears" - Vincent Van Gogh, 1887, 60x46cm, oil painted
on canvas.
The artwork above repeats one object, which is pear, in different
positions, shadings, and sizes, which creates visual harmony in the
painting.
6. Movement
Movement focuses on shaping or forming a design work with a visual
direction for the eyes to follow.
https://www.tumblr.com/frvrr/700545245171105793/colourbombe-by-kate-jarvik-birch-instagram
The smoke created by the match stick flows into a certain direction that
creates the sense of movement in the artwork.
7. Harmony & Unity
Harmony focuses on involving design elements that matches each other in
terms of theme or mood. It doesn't involve variety as it is supposed to be
monotomy.
Unity is a repetition of particular design elements, including shapes or
colors that creates a sense of unification for constructing a
theme.
https://id.pinterest.com/pin/22236591906567001/
The artwork above distributes objects of different forms but falls under
the same theme, which are instruments.
https://www.vangoghmuseum.nl/en/collection/s0031V1962
The artwork above repeats the same object and color to create unity in the
painting.
8. Symbol
Symbols refer to shapes or objects that provides informations or meanings
of another relevance.
https://id.pinterest.com/pin/292522938297853220/
The Yin-Yang symbol in the artwork above is a Chinese concept where two
complementary forces balances each other and makes up all aspects in
life.
9. Word and Image
The relevance of imagery in a design work eases the viewers to relate to a
certain concept that is meant to be delivered. Wording and typography in a
work of design deepens the meaning in conveying a message.
"Jurassic Park" - Chip Kidd, 1993
FEEDBACK
Week 2 :
- Move the chosen artwork analysis to the top of the task
section.
- Make the paragraph within 150-200 words and include the word
count.
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